About athrú creative
athrú (pronounced ah-roo) is a Melbourne-based website strategy and design studio working with small businesses across Australia. Behind it is me, Karen - a website strategist who's spent 20 years working on websites across the public and private sectors, from marketing and communications through to the last 10 years focused entirely on web strategy, usability, and accessibility. No big agency. I keep things personal, clear, and human!
Why choose athrú creative?
I specialise in the thinking behind websites - strategy, usability, and accessibility - so your site doesn't just look good, it actually works for you and your customers.
That means:
- ✓ Your website looks professional and consistent with your brand.
- ✓ It's easy for your customers to use (and easy for you to manage).
- ✓ It works for everyone - including the 1 in 5 Australians living with disability.
What I believe
The values that guide everything I do
Why before what
I won't start designing until I know who your site is for and what it needs to do.
Clarity beats jargon
I'll explain things in plain English, no tech overwhelm.
Less, but better
A simple, thoughtful website will always work harder for you than something complicated or overdesigned.
Accessibility isn't optional
A website should work for everyone — it's good business and, in Australia, it's the law.
Who I work with
I work with small business owners - people who are brilliant at what they do, but don't have time (or the desire) to wrestle with websites.
If that's you, you're in the right place.
A note from me
I only take on projects where I know I can make a real impact. That way you get my full attention and a website that actually makes a difference for your business.
Ready to make a change?
Let's build a website that reflects your brand and works for your customers.
Let's chat